Shawn Kwek

Business Development and Marketing Consultant


Location

Berlin, Germany

Phone

+49 152 59 22 88 37

Email

shawn.kwek[at]gmail.com

Availability

Project Based

About Me

I am a Business Development and Marketing Consultant with over 15 years of experience. From strategy to execution, I am an expert in delivering cost efficient solutions for companies. I create strategic and integrated sales and marketing programs for clients across multiple platforms. Inspires consumers through content, engaging them with creative partnerships, and driving them towards brand advocacy and sales.

Who I Work With

01

Event Companies

Using outbound techniques such as telesales, I work closely with B2B conference companies in securing new sponsors and partners.

02

Startups

From concept to execution, my knowledge in digital marketing, social media and web design will help bring your startup to life.

03

Hospitality Brands

With over 10+ years of experience in the hospitality industry, my expertise will build your brand awareness online and offline.

04

SaaS Companies

I am an extension of your sales efforts, helping you find and close more qualified opportunities that are a great fit for your business.

Skills

85%

Research

90%

Strategy

90%

Lead Generation

70%

Social Media Marketing

80%

Telesales

75%

Web Design

95%

Account Management

80%

Email Marketing

My Experience

Feb 2018 – Nov 2018

Intrepid Delta GmbH

Partnership Manager

Berlin, Germany

I led the sales and marketing strategy for Intrepid Delta GmbH, a B2B conference company that specializes within the automotive industry. With a focus on new business development, I oversaw the creative outputs, lead generation, social media and account management within our event portfolio.

Jun 2017 – Feb 2018

Clever Monitor

Consultant

Berlin, Germany

Business strategy consultant for an email marketing platform. Proposed and executed strategic campaigns to increase brand awareness with emphasis on social media and events to influence B2B and consumer buying behaviors within the EU market.

Sept 2014 – Jun 2017

we.CONECT Global Leaders GmbH

Business Development Manager

Berlin, Germany

Generated 1.3 million euros in revenues through new and existing customers. Managed a portfolio of 6 event conferences. Cross-sold multiple events to clientele to ensure they are taking full advantage of our international reach. Qualified and contacted prospects through a combination social media, networking events and cold calling.

Aug 2012 – Apr 2014

NK Collective

Co-Founder

New York, USA

Consulted and advised organizations in the development of their brands. Strategized with brands in the planning and implementing their on and offline campaigns. Established strategic partnerships with influential organizations to grow brands' outreach.

Mar 2011 – Jul 2012

13th Street Entertainment

Marketing Manager

New York, USA

Increased revenue and minimized costs. Oversaw the execution of a broad variety of marketing, branding, promotional, PR and event strategies. Secured sponsors and developed strategic partnerships by establishing and cultivating relationships with various brands around pop- ups events and festivals.

Sept 2009 – Mar 2011

Bowlmor AMF

Promotions Manager

New York, USA

Managed promotional efforts of six properties. Delivered a $800K revenue increase within 18 months. Developed innovative strategies to reflect corporate branding, special events, live music concerts and multi-week entertainment series.

Feb 2006 – Aug 2009

8 Degrees

Account Manager

New York, USA

Generated client branding initiatives through unique special events; developed and executed promotional strategies; hired and managed promotional event teams. Captured new business by acquiring significant contracts with major hospitality brands.

Jul 2002 – Feb 2006

Paramarx

Event Coordinator

New York, USA

Executed events by identifying client needs, designing and implementing strategies, administering budgets, scouting location and negotiating with suppliers, vendors and talent.